Archive for the 'Hype' Category

Google Buzz button for WordPress.com

Google Buzz: a hybrid between the Facebook share feature and Twitter.

Take two cups of Facebook share, add a spoonful of twitter and two quarts of no respect for peoples privacy and you’ll get Google Buzz.

How to Generate a Google Buzz Button for WordPress.com?
I’ve added a new feature to GetSocial Live: you can now use it to generate Google Buzz buttons for your WordPress.com blog!

Try It (It’s alpha transparent and will work on all types of backgrounds):

Add to Google Buzz

The button is routed through Google Reader. it’s a temporary solution until a better API for Google Buzz becomes available. Get yours now!

For the best results, you should use your permalink (instead of shortlink) when you generate Google Buzz buttons. The reason for this is that the source of the link is extracted from your post URL. If you’ll use the shortlink GetSocial will not be able to extract the name of your blog. Instead, it will assign WordPress.com as the source for your link (the link itself will work fine, and correctly connect to your post though).

For regular updates and status reports follow GetSocial Live on Twitter.

What is Google Buzz?
Google Buzz is a new service from Google. it was launched a few days ago, and is probably intended to compete with twitter. You can post text and images there, comment, ‘like’ and follow/unfollow people. It’s a hybrid between the Facebook share feature (which automatically fetches images and other information from your posted links) and Twitter (excluding its famous 140 characters limitation).

What’s Wrong With Google Buzz?
Google Buzz was integrated into Gmail, so it’s already got a huge user base. That’s also one of my problems with it – I think that Google Buzz is imposing itself on Gmail users, and that’s just ain’t right. Also, many Gmail users found themselves ‘following’ (and being ‘followed’ by) random people who Google Buzz have automatically selected from their email contacts. This was done without them even using the new service! That’s bad for privacy, and also not particularly fun – do you really want to find out that you’ve been “following” your ex?

But wait, it gets even worse: since you can click through to other people’s profiles and see who they follow and who follows them, you can (at least in this early stage) deduce who they’ve been exchanging emails with – and again, that’s without them even using the service! I’ve personally found out the secret identity of an anonymous blogger using this method.

The thing that really amazes me about Google Buzz though, is its name. What’s going on here? Doesn’t Yahoo already have a service called Yahoo Buzz? Am I the only one to notice that? ‘Like’? ‘Follow’? I think we’ve seen all this stuff somewhere else already…

In my opinion Google Buzz, like GTalk and Google Wave before it, was designed to keep you connected to your Google account for as much as possible so that Google could phish (and keep, forever) even more personal information about your browsing habits and use it for targeting ads. But hey, that’s just me.

PERMALINK / SHORTLINK

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Free Google AdWords promotional code coupons 2010

Montage!I’ve just received some more promotional coupon codes for Google AdWords. Each coupon is worth about 50 USD, and to celebrate this new decade of endless possibilities, I’m giving them all up for nothing more than the right price: Totally Free!

The coupons are good for new users, and will only work with AdWords accounts that are less than 14 days old.

UPDATE (May 01, 2010): All coupons have been handed out. Sorry I didn’t have enough for everyone, see you next time! :)

To get your free code you’ll need to do two things:

1. Link to this post from your blog (it must be a legitimate blog, e.g. not spam!).

2. Go here and fill in your name, email address, and a link to your blog.

I will send you the coupon via email within a 24 hours time, come and get it!

Please note:
1. In order to use the coupon you must be new to Google AdWords. This means that your account must be 14 days old or less!
2. You must use the coupon you get. You can’t pass it to someone else, keep it unused, publish it online, etc. If you don’t use it, tell me and I will give it to someone else!
3. After you’ve used up the coupon, you must manually stop your AdWords campaign if you wish to discontinue it.
4. The marked value of the coupon is 200 NIS, actual value in USD may vary.
5. Coupon giveaway will only continue while supplies last – hurry up!
6. All invalid requests will be ignored.

PERMALINK / SHORTLINK

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Google Wave: most overrated technology since Twitter

Morton Rhue's new book: 'The Google Wave'

Google Wave seems like an overly complex solution to a non-existing problem. Nowadays the issue is not how to communicate with your friends and colleagues, the real challenge is to get some actual work done between answering your email and watching viral videos online.

A few months ago, when it was released, I actually sat down and watched the entire 80 minutes or so of the Google Wave presentation in YouTube (please note that this atrocity, which I bet almost no one watched in full, currently have a 5.0 star rating!).

I’ll skip the part where I rant about the well fed and self satisfied Google lecturers, who seem to stretch every bit of information that could have been thoroughly explained within seconds into minutes upon minutes of arrogant and graceless presentation. I don’t bear a grudge against them for wasting my time with the video though, after all Google Wave is designed for that very purpose – wasting valuable time.

Last Thursday 100,000 “lucky” users got a chance to test what is hyped as the future of the internet (and then blog about it I guess). What truly amazes me right now is that everywhere you look (okay, everywhere within the constraints of your monitor) people are raving about the mythical powers and neon bright economic future of Google Wave (whose actual nature and/or use seems to elude even its own developers).

This reminds me of two things: the thousands of blog posts and “articles” about why your business must be in Twitter right now (the short answer is ‘because’) and the educational book “The Wave” (no pun intended) by Morton Rhue (Todd Strasser), where a US high school is caught in an experiment of mass brainwashing, dictatorship and let’s face it: hype.

I just don’t get all those people who rain praise and positive reviews about what seems to be at best a half baked idea just because it comes from Google. I might be proved wrong somewhere along the line, but in my opinion Google is too big and too clumsy for its own good. I think that right now, in the shadow of the economic crisis they’re just shooting in all directions.

Specifically, Google Wave seems to me like an overly complex solution to a non-existing problem. Nowadays the issue is not how to communicate with your friends and colleagues, the real challenge is to get some actual work done between answering your email and watching viral videos online.

Because Google Wave is a real time service, and because it’s about conversations and not about posting, I predict that every ‘wave’ will soon turn into a huge tsunami requiring literally hours to follow. Consider the level of commitment required to use this service, especially if you’re not stuck near the computer the entire duration of your day, and need to catch up with what went down with your 643 friends. It’s like trying to read all the comments in a popular YouTube movie – long, repetitive and rarely rewarding.

In the bottom line, if Google Wave was named ‘Whatever Wave’ (or even worse: ‘Microsoft Wave’) no one would care about it. At best.

PERMALINK / SHORTLINK

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Taken with FLIR Systems InfraCAM SD

Chillin' @ Heat Transfer Lab
(May 2007)

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Hillel Stoler - הלל סטולר
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