Tags: 90% Truth, Another Day at the Office, Azorim, Commercial, Formations, Hillel Stoler, Logo, Marching Formations, Photo Shoot
I was recently hired (via Wiz) by the production team of a commercial photo shoot for a new construction project. They wanted to photograph the local residents of the neighborhood forming various shapes (without using too much Photoshop) and post the results on billboard signs. My responsibility was to design the formation arrangements, given the desired results and the estimated number of available participants.
In addition, I was also asked to physically apply the formation designs on the field. This meant mapping and measuring the frame (the pictures were taken from 20 meters above ground using a crane) and plotting markers on the ground.
In order to make the setup time for each new formation as short as possible, I’ve designed the formations in such a way that they had as many overlapping anchor points as possible. We worked in a small staff (me and two assistants), and the entire photo shoot went great! We made the construction companies’ logo (seen above), the projects’ slogan, a smiley face and some general geometric formations for post production.
I just love working in productions! I’ve studied film in high school and took different roles in the production of many short films (I’ve even made one myself, called “90% Truth” which was screened in Tel-Aviv Cinematheque). I just love the team spirit and the can do attitude that are so rare on other industries. Another thing I like is working outside every once in a while (it doesn’t happen much in my line of work) because at the end of the day I get to use my “another day at the office” one-liner :)